Secureframe customers had no easy way to share proof of compliance, and the company was losing deals because of it. I led the design and strategy of a branded Trust Center—giving customers a simple, secure, and professional way to share audit reports, certifications, and policies. Within two months, 30% of customers had adopted it, CSMs saved hours each week, and the feature directly influenced 9 closed deals. It became a foundational step in Secureframe’s upmarket strategy.
Context
Secureframe is a compliance automation platform that helps companies achieve frameworks like SOC 2 and ISO 27001. As our customer base matured, we noticed a growing need: customers were regularly asked to share documentation with prospects, but had no standard way to do it. Some resorted to Notion pages or messy email threads—none of which met security or branding expectations.
Internally, this led to delays, repetitive support work, and even lost deals. Customers needed a better way to prove trust—and we needed a scalable way to support them.
Role and scope
I led the end-to-end design of the Trust Center, from concept through research, prototyping, and launch. I worked closely with a PM and two engineers, and collaborated regularly with customer success and sales leaders to ensure we were solving a real, validated problem.
We scoped the MVP to launch within 8 weeks. I ran interviews, facilitated ideation, owned design and UX decisions, and helped shape rollout and positioning.
Opportunity
Customers were struggling to share proof of compliance in a consistent, secure, and professional way. This friction was hurting their own sales processes—and ours. Without a Trust Center, Secureframe was losing enterprise deals and burdening CSMs with repeated requests.
The opportunity was to build a branded, self-serve destination where customers could easily share their audit status, policies, and FAQs—reducing support time, accelerating buyer trust, and improving customer satisfaction.
Solution and impact
We launched a Trust Center customers could brand and share via link. The experience was simple: upload key documents, display real-time framework status, and choose whether to make it public or require an email to view.
Design focused on polish, ease of use, and trust at a glance. Through testing, we simplified the layout, removed tabs, and added access control toggles. The final product required no engineering setup and could be shared in minutes.
Impact:
Closed 3 deals before launch, 6 more within 30 days
30% customer adoption in 2 months (vs. a 20% goal in 3 months)
CSMs saved 3–6 hours/week on repetitive document sharing
Secured additional investment to expand the feature
Conclusion
The Trust Center became more than a feature—it was a turning point for Secureframe’s product maturity. It gave customers the ability to move faster and look more credible, while reducing internal overhead and supporting our move upmarket.
For me, it was a reminder that speed to value beats complexity, and that trust is as much about presentation as it is about process. The success of this MVP paved the way for future improvements—like CRM integration, usage analytics, and deeper customization—and validated our bet on building tools that extend value beyond the core platform.
